Can you tell someone your audience strategy for the upcoming year in a couple of sentences? I’m sharing a very simple framework to help arts organisations map out the logic …
Category: Audience strategy
Short-to-long form content strategy
How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
How visible are you to your ideal audience?
Some simple questions to help kickstart thinking for your next audience campaign. Prioritise where to spend limited time and budget to reach and engage your ideal audience.
Powerful questions to inspire your audience strategy
If you're looking to write or refresh your audience strategy and create a route map to help you connect meaningfully with more people, the following questions are designed to kick-start …
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Building a community of fans
I’m starting a new feature that will appear in a few of these newsletters. Sharing thought-provoking ideas from a broad mix of people across the arts I had the great …
Creating compelling campaigns
How do you explore ideas for campaigns for upcoming seasons, programmes, or exhibitions with your colleagues? I’m curious about what works for you? If your organisation has a really joined-up, …
What’s your audience ambition?
Welcome to the first Matter More email newsletter! This post shares the first newsletter as a sample. Each newsletter will provide a dose of inspiration (e.g. sharing an idea, provocation, occasionally a free …
Open up: museums for everyone
This free Open Up guide has been created to help you identify practical actions to get you started on diversifying visitors within your organisation.
Shared Ambition
The action research programme explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives