Want to create Impactful Social Media Content that delivers brilliantly on your audience ambition?
Join a group of ambitious arts and cultural professionals
(leaders, marketers, content creators etc.)
in an online group programme exploring how social media might deliver greater impact for audiences and for our organisations.
Please note, bookings are closed for the 2025 cohort.
Join the waitlist to be the first to hear when the 2026 cohort launches and to be sent a voucher for an extra discount off the early-bird price!
Create a content strategy to amplify your digital growth
Gain the insights, ideas, and community you need to grow your digital audience
Let’s make content that people can’t resist
This is for you if you want to:
- Reach more people via organic social media
- Grow your social profile and visibility (without the need for huge ad budgets)
- Create buzz and anticipation for upcoming events
- Build an engaged digital audience – a community of fans for your work, artists, or organisation
- Encourage social media viewers / followers to get more involved, either online or in real life
Inspiring one another to achieve brilliant things
Be part of an online community of arts professionals working towards achieving the same thing – creating brilliant social media content that matters.
Share your ideas, inspire one another.
Let’s share what’s working and, just as importantly, let’s share what isn’t.
Learn from other ideas and experiences as we collectively explore options for growth.
Within the programme:
Why might someone want to follow or return for more of your content?
Dates and times for the 2026 cohort
will be added here
Sharing ideas and inspiration to inspire your content plans.
Dates and times for the 2026 cohort
will be added here
Spending lots of time creating great content? Let’s get it seen by many more people!
Dates and times for the 2026 cohort
will be added here
Exploring how we might build an active, engaged digital community.
Dates and times for the 2026 cohort
will be added here
How social media might support our audience growth. Get more people visiting your website and exploring further.
Dates and times for the 2026 cohort
will be added here
Sharing our ideas and success so far, plus: content pillars, content calendars, KPIs and measures of success.
Dates and times for the 2026 cohort
will be added here
Please note, bookings are closed for the 2025 cohort. Join the waitlist to be the first to hear when the 2026 cohort launches and to be sent a voucher for an extra discount off the early-bird price!
How much does it cost?
| Choose from: | When? | 2025 rate (may vary in 2026) |
| Early-bird rate | Available in 2026 | £297 + VAT (roughly €343, or $402) |
| Participant rate | Available in 2026 | £347 + VAT (roughly €400, or $459) |
| Extra place/s for your colleagues | Book an additional person from the same organisation, cost per person | £97 + VAT (roughly €112, or $128) |
| Coaching (optional addition) | Cost per one to one session (1.5 hours, online) | £300 + VAT (roughly €347, or $397) |
What will the Content Strategy Club be like?
Six online modules
Training will take place live on Zoom over a couple of months (see dates above).
A video from each training session will be available for participants following each live.
Share ideas with others
This is an opportunity to develop and test new ideas with support from your peers.
Join a group of leaders, marketers, and creators coming together to discuss, challenge, inspire, and uplift one another.
Gain a suite of resources
You’ll gain access to a digital workspace for the programme (available for six months ).
- Bonus content to inspire new ideas
- Module training videos
- Toolkit content for each module.
Impact audiences
The programme will support you to create (or improve) your social media content plans, prioritising how best to:
- Convert digital audience to real life audience
- Grow reach and visibility
- Build trust, creating an active, engaged digital audience
Bespoke coaching support (optional extra)
Optional online coaching sessions run alongside the Content Strategy Club providing one-to-one, tailored support at key moments in the process.
You can book one or more of these sessions at times that suit you.
- Further develop your ideas and explore new opportunities
- Gain confidential support, exploring how to implement ideas within your team
- Build confidence in your plans – develop ideas that work
- Gain clarity on what you want to do next
Coaching will help make your progress easier and faster.
I would recommend booking a session towards the end of the programme (or just after it).
And / or, take a look at the module topics above and book a coaching session in between the modules to help you build on your ideas and start to make change happen immediately. Where are you most stuck? What do you most want to try or explore? Which topic/s are most likely to lead to new ideas for you?
Book one or more coaching sessions alongside your participant place (when booking opens shortly) and I’ll send you a calendar link to choose your date and time.
You can add coaching sessions at a later date, but please note, these are subject to availability.
Meet your trainer, facilitator, and coach
Hi, I’m Julie,
I’m an audience and digital strategy consultant working with a broad mix of arts and cultural organisations internationally.
I offer bespoke support to help you grow an audience, develop income, and matter more to more people.
I love sharing my creative passions with others and my personal Instagram account @aldridgejulie now has an engaged community of over 100K followers (grown without ever boosting content or paying for ads).
Prior to becoming a consultant, I had the honour of being Executive Director of the AMA (Arts Marketing Association) for over a decade, producing training and professional development programmes for thousands of arts professionals at every level of their career.
I have a deep knowledge of the scope and potential of marketing and digital development and bring a mix of tried and tested tools, techniques, and frameworks, alongside lots of examples of what works (and what doesn’t!) to spark your imagination.
Join the waitlist for the Content Strategy Club 2026
(be the first to hear and ensure you get the best possible price)