My work helps creative and cultural organisations of all scales and sizes to consider how they might matter more to more people.
Your one page audience strategy
Can you tell someone your audience strategy for the upcoming year in a couple of sentences? I’m sharing a very simple framework to help arts organisations map out the logic …
Short-to-long form content strategy
How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
What’s your audience ambition?
Welcome to the first Matter More email newsletter! This post shares the first newsletter as a sample. Each newsletter will provide a dose of inspiration (e.g. sharing an idea, provocation, occasionally a free …
40 creative social media prompts for arts and cultural organisations
A range of creative ideas to inspire your digital content
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Create meaningful social media content when you’re really short on time
Limited time is one of the biggest challenges I hear from people working in arts and cultural organisations wanting to grow an engaged digital audience. While there is no substitute …
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Business model innovation case studies
Read case studies from across Europe sharing different approaches to adapting and developing a relevant and resilient business model.
Exploring income generation ideas – Future Proof guide
This free Future Proof guide provides practical advice on how to review new business model and income generation ideas.
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Open up: museums for everyone
This free Open Up guide has been created to help you identify practical actions to get you started on diversifying visitors within your organisation.
Shared Ambition
The action research programme explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives
Prosper
Prosper is an Arts Council England-funded business support programme for the arts, museums and libraries led by Creative United. The pilot round took place 2017-18 and offered the opportunity for 70 …