My work helps creative and cultural organisations of all scales and sizes to consider how they might matter more to more people.
Your one page audience strategy
Can you tell someone your audience strategy for the upcoming year in a couple of sentences? I’m sharing a very simple framework to help arts organisations map out the logic …
Short-to-long form content strategy
How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
How visible are you to your ideal audience?
Some simple questions to help kickstart thinking for your next audience campaign. Prioritise where to spend limited time and budget to reach and engage your ideal audience.
Free bitesize training video: social media strategy
Social media content strategy - free training video for arts and cultural organisations. How might we create content our audiences can't resist?
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Powerful questions to inspire your audience strategy
If you're looking to write or refresh your audience strategy and create a route map to help you connect meaningfully with more people, the following questions are designed to kick-start …
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Building a community of fans
I’m starting a new feature that will appear in a few of these newsletters. Sharing thought-provoking ideas from a broad mix of people across the arts I had the great …
Capture audience attention
Many arts organisations are increasing the use of video on websites, via email, and on YouTube, Instagram, TikTok etc. Video can be a brilliant way to quickly show people how …
Creating compelling campaigns
How do you explore ideas for campaigns for upcoming seasons, programmes, or exhibitions with your colleagues? I’m curious about what works for you? If your organisation has a really joined-up, …
Creating content that matters
I hope you enjoyed the first Matter More newsletter exploring your Audience Ambition. Shaping a shared ambition across departments often sparks a renewed curiosity about audiences across the team. What might need …
What’s your audience ambition?
Welcome to the first Matter More email newsletter! This post shares the first newsletter as a sample. Each newsletter will provide a dose of inspiration (e.g. sharing an idea, provocation, occasionally a free …