Can you tell someone your audience strategy for the upcoming year in a couple of sentences? I’m sharing a very simple framework to help arts organisations map out the logic …
Category: Audience strategy
Short-to-long form content strategy
How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
What’s your audience ambition?
Welcome to the first Matter More email newsletter! This post shares the first newsletter as a sample. Each newsletter will provide a dose of inspiration (e.g. sharing an idea, provocation, occasionally a free …
Open up: museums for everyone
This free Open Up guide has been created to help you identify practical actions to get you started on diversifying visitors within your organisation.
Shared Ambition
The action research programme explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives