Take the vital first step in shaping an impactful, whole-organisation, audience strategy. Shape a shared ambition for growth that energises and inspires you and your colleagues. Discover the Audience Ambition Playbook
Category: Audience strategy
Your one page audience strategy
A free online masterclass. Sketch an outline whole-organisation Audience Strategy on the one-page framework. Cut through the overwhelm and kick-start important conversations.
Short-to-long form content strategy
How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
Open up: museums for everyone
This free Open Up guide has been created to help you identify practical actions to get you started on diversifying visitors within your organisation.
Shared Ambition
The action research programme explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives