Writing audience development plans can feel like climbing a mountain, especially in the current climate. But keep it simple and you’ll have a genuinely useful tool for everyday use. In 2021, I had …
Author: juliealdridge

Business model innovation case studies
Read case studies from across Europe sharing different approaches to adapting and developing a relevant and resilient business model.

Future Proof guide
This free Future Proof guide provides practical advice on how to review new business model and income generation ideas.

Open up: museums for everyone
This free Open Up guide has been created to help you identify practical actions to get you started on diversifying visitors within your organisation.

Shared Ambition
The action research programme explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives

Prosper
Prosper is an Arts Council England-funded business support programme for the arts, museums and libraries led by Creative United. The pilot round took place 2017-18 and offered the opportunity for 70 …

Helping you matter more to more people
My work helps creative and cultural organisations of all scales and sizes to consider how they might matter more to more people.

Inspiring your future strategy
I regularly facilitate team retreats and away days, working together with individuals and their teams to enable them to explore future ambition, devise a new strategy or take an existing plan to a new level.

Providing individual support
I provide tailored support for individual managers and leaders. Gain a fresh perspective, a confidential sounding board, a mentor, or trainer with content tailored just for you.

Future Proof Museums
Future Proof Museums is an intensive development programme proven to significantly improve resilience in museums across England.