Are you visible where your target audience is looking? Image of a lightbulb, obscured slightly.

How visible are you to your ideal audience?

June 27, 2025 0 Comments

Some simple questions to help kickstart thinking for your next campaign as you prioritise where to spend limited time and budget to reach and engage your ideal audience.

Click through the slides below and note your ideas.

  • Are you visible where your target audience is looking?
  • Picture your audience. [make a note of what you know about them before clicking to the next slide e.g. who are they? what are they looking to gain? what might put them off?]
  • Where does your ideal audience spend time / hang out?
  • Which cafes / resturants? Which sports or leisure facilities do they use? Community spaces? Creative groups? Clubs / societies? Parks? Gardens? Which arts / cultural / heritage venues? Which shops / markets?
  • If your ideal audience member had friends and family staying for the weekend, where might they take them?
  • Where does your ideal audience feel most at home?
  • Where does your ideal audience look for information about what's on?
  • Which podcasts do they listen to? Which websites do they visit? Which newspapers? Email newsletters? Magazines? Mailing lists? Which blogs do they read? Which social media platforms do they use? Whose content do they engage with?
  • Who do they follow on social media?
  • Who does your ideal audience trust? Which brands do they connect with? Who do they listen to? Whose voice would influence them? Who inspires them? Who reassures them? Whose opinion do they care about?
  • How visible is your organisation in the places that your ideal audience spends time / looks for information?
  • Are you prioritising the channels, places, and partners that matter to your audience?
  • How might you start to raise visibility and build greater awareness?

Identify where you don’t know the answer, not clear on your ideal audience, or making big assumptions?

  • Plan a simple experiment to test your biggest assumption/s.
  • Use analytics to track ROI: which channels and messages are having the greatest impact for different audiences?
  • Find out more through targeted questions in audience surveys, focus groups, or community consultation. Etc.

Not sure of the answers, or want help to explore this further?

Here are a few of the ways I might help:

CategoriesAudience strategy
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