Bespoke audience insight review
Uncover essential insight to inform your next steps towards growing audiences, income and impact
What do you know about your audience? And what do you wonder?
Book a bespoke review for you and your organisation
Most arts organisations are data rich – you might have CRM / ticketing data, audience surveys, Google Analytics, social media analytics, email insights etc.
What’s often missing is what the insight means for your organisation and an understanding of what you might do next to make a real difference in line with your audience ambition.
A bespoke review can highlight the key insights you need to inform your future strategy and show you a route map for next steps.
- Where is the biggest scope for growth?
- What’s working well? What should you amplify / do more of?
- Where should you spend your limited time and budget for maximum impact?
- Where can you stop wasting time on things that aren’t working?
- What are the key things for you to focus your team on over the coming months / year to have the greatest impact on your goals?
‘Julie delivered an invaluable Audience Insights Report for the Museum of the Viking Age
as we developed a new communication and marketing strategy for our grand reopening.
Her report provided crucial insights into our audience, content, and market, serving as a foundation for our strategic planning.
Julie is an absolute pleasure to work with — her friendly demeanor, structured approach and deep expertise made the entire process seamless and highly effective.’
[Museum of the Viking Age, Norway]
Insight to inform your audience strategy
The scope of the review is highly flexible depending on your needs.
For example, it could be:
- Full audience insight review across all areas of your work
- Reviewing audience insight for a core part of your programme
- Digital content and strategy review
- Review of a key channel e.g. email or on demand content (for example)
- Team development review: identify opportunities to enhance skills, processes, structure etc.
- Membership insight (across recruitment, engagement and / or renewal)
- Something else, or all of the above!
The review might explore:
Gaining attention / growing profile
- What’s working well?
- What might we enhance or develop?
- What’s encouraging people to explore what we offer or to try us for the first time?
Building an engaged audience:
- What’s helping to build audience engagement?
- What might be needed to build an active community around our organisation?
Inspiring action:
- What’s working to inspire action in line with our audience ambition and goals?
- What’s driving in-person visits and participation?
- What might we do differently to grow audience and income?