Audience ambition

Your vital first step to an impactful audience strategy

Use my step-by-step Audience Ambition Playbook to guide you and your colleagues through the process of creating a shared audience ambition.

Includes every discussion and exercise from my popular away day:

Thanks so much for what was an exceptionally enjoyable and appropriately structured day which I hope will stay with us and inform our approaches to how we plan in numerous ways.

Cathy Moore, Artistic Director, Cambridge Literary Festival

Arts and Cultural leaders – use the playbook as a structure for your next staff, senior leadership team, or board away day

A recommended framework and timetable of discussions for your away day that enables you to build an inspiring, shared audience ambition – the vital first step in your strategy.

A suite of videos will provide a step-by-step process as you work together through the exercises – it’s like having me there in the room to run the day for you, but at a fraction of the cost!

Every leader / organisation using the Playbook will gain access to a digital whiteboard with my tried and tested templates and frameworks created and honed within consultancy with dozens of theatres, galleries, museums, touring companies and festivals. A place to capture your thoughts and progress your ideas together.

A guided process with a pdf toolkit will help align your team / organisation.

Enabling you to create an energising, shared audience ambition by the end of the day.

‘It was very encouraging to get colleagues thinking and talking about audiences, and to have a shared language around which to have discussions.’

Sara Adderson, Deputy Director, Ely Museum – following an online session led by Julie with staff across the Museum exploring some of the ideas within the playbook.

Directors of teams – use the playbook by yourself or with colleagues as a vital first step in writing or refreshing your audience strategy

If you prefer to work individually, perhaps take yourself off to your favourite cafe and kick-start your audience strategy with an inspiring audience ambition created over five lunch or coffee breaks!

If you’d like to explore this as a team, play the videos and use the pdfs as an agenda item over the next five team meetings to help inspire your ideas.

If you want to break the silo working, use the playbook in senior leadership team sessions to help you move from competing to collaborative audience goals.