Create an inspiring audience ambition

Use my step-by-step Audience Ambition Playbook to help guide you and your colleagues through the process as you create (or enhance) your shared audience ambition.

  • A recommended timetable of discussions for your away day enables you to adopt my proven methods and build an inspiring, shared audience ambition – the vital first step in your strategy.
  • A suite of videos will provide a step-by-step process as you work together through the exercises – it’s like having me there in the room to run the day for you, but at a fraction of the cost!
  • Every leader / organisation using the Playbook will gain access to a digital whiteboard with my tried and tested templates and frameworks created and honed within consultancy with dozens of theatres, galleries, museums, touring companies and festivals. A place to capture your thoughts and progress your ideas together.
  • A guided process with a pdf toolkit will help align your team / organisation.
  • Enabling you to create an energising, shared audience ambition by the end of the day.

If you prefer to work individually, perhaps take yourself off to your favourite cafe and kick-start your audience strategy with an inspiring audience ambition created over five lunch or coffee breaks!

If you’d like to explore this as a team, play the videos and use the pdfs as an agenda item over the next five team meetings to help inspire your ideas.

If you want to break the silo working, use the playbook in senior leadership team sessions to help you move from competing to collaborative audience goals.

Gain clear focus and direction that helps you prioritise resources and kick-start your strategic plan.


[heading image via Canva]