Can you tell someone your audience strategy for the upcoming year in a couple of sentences?
I’m sharing a very simple framework to help arts organisations map out the logic of their strategy on a single slide or piece of paper.
What are you trying that’s different from what you’ve done before?
How are you moving from where you are now to where you want to be?
There’s a sample of the one page template in the video.
Will your plan work?!
Does it tell a compelling story?
If you want to review the logic at the heart of your audience strategy,
or, if you want to be able to quickly share the direction of travel with new staff or with key stakeholders,
try mapping out your plan on a single slide or piece of paper.
What’s the story within your audience strategy?
Ideas, tools, and inspiration follow in future emails to help you build or refresh your approach.
I’d love to see your one page if you give this a go!
Please do send them to me.