Shared Ambition

What would happen if your organisation brought its marketing and fundraising functions closer together?

Shared Ambition — fundraising and marketing together is a change programme that considers this very question. The pilot proved highly successful for 12 organisations already on this journey.

“Shared Ambition gave us some much needed time to reflect on our progress working together, and make a plan for the future. This led to the development of a business case which made a clear, compelling proposition for expanding our work together and building further capacity in the membership team.”
Rose Cashman-Pugsley and Emma Evans
Eden Project

Working in partnership with Debbie Richards from Baker Richards, I am a core trainer and coach on this programme run by the AMA as part of the Arts Fundraising and Philanthropy programme.

A new cohort has just been selected, but there is likely to be an opportunity for more organisations to take part in a future round of the programme.  Please contact me if you’d like me to get in touch when a future round is announced.

Each organisation benefits from the three phase programme:

  • Phase 1 review
  • Phase 2 residential
  • Phase 3 follow up support


Birmingham Royal Ballet
Brighton Dome and Festival
Hull Truck Theatre
Malvern Theatres
Modern Art Oxford
Northern Ballet
Seven Stories
Shakespeare Birthplace Trust
Shakespeare’s Globe
Stephen Joseph Theatre
Conway Hall

Participants on the previous round:

City of Birmingham Symphony Orchestra
Eden Project
Horniman Museum and Gardens
Liverpool Everyman & Playhouse
National Portrait Gallery
National Theatre
Northern Stage
Royal Opera House
Royal Shakespeare Company
Theatre Royal & Royal Concert Hall Nottingham

Image courtesy of Cardiff Story Museum