Shared Ambition

Marketers and fundraisers working together in organisations in England applied to take part in an action research project, Shared Ambition — fundraising and marketing together, managed by the AMA in partnership with Baker Richards as part of the Arts Fundraising and Philanthropy programme.

The action research explores how we might improve collaboration between fundraisers and marketers to better achieve organisation’s objectives, including:

why fundraisers and marketers benefit from working together
how this happens now and how it might be further improved across the sector
what effective collaboration looks like
what impact this can have

The programme was over-subscribed with the AMA receiving a number of very strong applications. The 13 organisations that have been selected to take part represent a variety of art forms and are located in various regions across England.

The selected organisations are:

City of Birmingham Symphony Orchestra
Eden Project
Horniman Museum and Gardens
Liverpool Everyman & Playhouse
National Portrait Gallery
National Theatre
Northern Stage
Royal Opera House
Royal Shakespeare Company
Theatre Royal & Royal Concert Hall Nottingham
The Roses Theatre

I am facilitator and coach on this programme, working collaboratively with Debbie Richards from Baker Richards to support participants from the 13 organisations as they explore and experiment with new ways of thinking and working.

The findings will be shared widely – more info to follow shortly.  #SharedAmbition

Image courtesy of Cardiff Story Museum