Welcome to the first Matter More email newsletter!
This post shares the first newsletter as a sample.
Each newsletter will provide a dose of inspiration (e.g. sharing an idea, provocation, occasionally a free guide or framework, guest posts, mini case studies etc), designed to fuel your strategies, content and campaigns, helping you grow your audience and matter more to more people.
My hope is that we can create an international community of subscribers – people interested in exchanging what they’re trying, what’s working, and what’s not.
Let’s explore what’s possible together.
What’s Your Audience Ambition?
Do you have an ambition for audiences that’s inspiring and motivating you and your colleagues?
Before you jump into the next big campaign, project, or event, give yourself permission to think big.
- What excites you about your work?
- What would great success look like for your audience strategy?
- What impact do you want to have for audiences?
Take a moment to create or review your audience ambition and goals.
Shaping a shared, exciting ambition for audience growth can help energise and inspire you and your team.
Providing clear focus and direction to help you prioritise resources and work together towards shared aspirations.
Simple, but powerful, questions to kick-start your thinking
- Who do you want to reach and engage?
- What do you want people to DO? (think about the obvious things like visit or buy tickets, and what else … ?)
- What do you want people to THINK when they engage with your organisation or see your communications?
- What do you want people to FEEL? (before, during and after a visit or experience)
- Why should people CARE?! In a world where there are endless opportunities of things we can do in our (often very limited) time, why does your experience matter to people?
Carve out a bit of time in your diary to explore these questions for your organisation or your work.
Gather a group of colleagues together and share your thoughts.
Let’s support and uplift one another!
I’m gathering mini case studies, ideas and provocations for upcoming emails to help us all:
- discover more about what matters to audiences,
- ensure their needs and values are at the heart of our ambition and work,
- and unlock practical ideas and next steps to deliver brilliantly on our audience ambitions and promises.
Hit reply and recommend an organisation I should talk to or feature – and yes, you can absolutely recommend one you work for or with, let’s support and uplift one another!
How are they finding ways to listen, learn, connect, and to matter more?Want help creating or refreshing your Audience Ambition or strategy?
Tell me about an arts or cultural organisation with a deep curiosity about people.
Want help creating or refreshing your Audience Ambition or strategy?
Gain access to a video and simple toolkit to help you build on the above questions.
Use the toolkit by yourself at the start of writing a strategy,
Or use it with colleagues at the start of a campaign or season,
Or play the video within meetings, away days, or workshops to start a process of shaping an energising, shared ambition across the team.
Register your interest and I’ll let you know when it’s live.
[Note – there will be a small cost for this toolkit. Registering your interest doesn’t commit you to anything, it will just give me an indication of how many people might value this and will ensure you hear more when it’s ready].
Want to work with me to join up thinking across your team? Here’s how I can help you.
With thanks to the Museum für Kunst und Gewerbe, Hamburg (MK&G) – a leading design museum – for the first image in this email taken during a bespoke audience ambition workshop (as part of a consultancy project in collaboration with fellow consultant Sam Scott Wood).
‘We challenge ourselves and all of you to question and rethink the design of the world together.’
This is the first Matter More email newsletter,
and I’d love to hear your thoughts.
Hit reply:
- Did the theme of this email spark new ideas for you?
- Share something you’re experimenting with to matter more to more people.
- What might you try or explore further?
- Do you have an idea or mini case study that I might feature?
- What would you like to hear more about?