A free online masterclass. October 7th or November 4th. 2pm UK time. Seats are limited.
In just 90 minutes:
- I’ll help you sketch an outline of your audience strategy.
- Gain a clear, one-page framework to inspire a whole-organisation approach.
- Cut through the overwhelm and start to explore your priorities.
Who is this for?
The masterclass has been designed to help Executive Directors and senior leaders of arts, museums and cultural organisations, explore a shared, whole organisation, approach to achieving audience ambitions.
Past clients tell me they have this one page summary saved to refer to it regularly
If you DON’T have a shared audience strategy within your organisation:
This is an opportunity to map out a clear direction and kick-start conversation across departments.
How might your organisation matter more to more people?
Gain clarity on your next steps as you work together to create a shared plan for future growth.
If you DO have an audience strategy (or you have a work-in progress):
The framework I’m going to share is one that I typically use to summarise an in-depth plan that I’m delivering for clients.
Use the model to sketch out the core thinking within your existing plan and sense check the logic.
Does it tell a compelling story?
Does it prioritise shared aims that each team can contribute to?
Identify organisational priorities – how might you move from where you are now to where you want to be?
Ready to build on your ideas?
Within the masterclass I’ll briefly introduce the first of three Audience Strategy Playbooks that guide you and your team through the journey of creating a 360 degree (whole organisation) audience strategy.
The Audience Ambition Playbook – the first in the series – will be available from September. More on that within the masterclass.
The Playbooks are there if you’d like to go deeper, you don’t need to purchase them to benefit from the content shared in the free session.
What will we cover in the Masterclass?
A great strategy (whether that’s audience, business, fundraising, digital, marketing etc.) has three core elements:
- Where do we want to be? (our ambition)
- Where are we now? (an honest review)
- How might we get there? (our strategy)
This masterclass will help kick-start all three of these stages opening up vital conversations for you and your colleagues.
Save my seat
SELECT from the date and time: Wed. October 7th or Wed. November 4th, 2pm – 3.30pm (GMT+1)
If neither of those dates work for you, sign up for my audience strategy newsletter and I’ll be in touch if / when future sessions are announced.
Your host. Why join me for this?
Hi, I’m Julie. As a strategy consultant, my work helps arts and cultural organisations internationally to explore how they matter more to more people.
I’m an independent consultant who cares deeply about the impact I provide for each client. As such, I can only work with a small number of organisations each year. This free masterclass and the corresponding Playbooks have been designed to help support many more organisations, opening up my tried and tested approaches for you to use yourselves.
Beyond the masterclass, I also offer consultancy, coaching, and support for leaders and teams helping create impactful 360 degree (whole organisation) audience strategies.
Working with Julie was one of the best decisions we’ve made as an organisation. The change didn’t wait for the final report; it started happening in the room, from the very first session. A year into implementation we’ve had some real successes, and crucially we are building revenue at a time when that has never mattered more for British theatre. We know exactly where we’re going, and Julie is a big part of the reason why. I wouldn’t hesitate to recommend her.
[Nick Thompson, Executive Director, Reading Rep]
Whether you join us in October, November, or in a future session –
sign up for my audience strategy newsletter for inspiration and case studies
and be the first to hear what’s next.