I hope you enjoyed the first Matter More newsletter exploring your Audience Ambition.
Shaping a shared ambition across departments often sparks a renewed curiosity about audiences across the team.
What might need to change to reach and engage more people? Etc.
- Who are our current audiences?
- How do people discover us?
- Why do people get involved?
What are you curious about?
There are loads of ways that we can start to answer our burning questions about what matters to audiences
(e.g. community consultation, pilot projects, segmentation, research, data analysis (CRM / email / social / website analytics) etc.
You will no doubt have lots of insight within your organisation already.
Before commissioning any research, start with a review of what you know and highlight one or two key questions that you most want to find out more about.
- What do you know about your audience and potential audience? Highlight existing insight to spark new ideas for your next strategy or campaign.
- What do you wonder? Highlight your burning questions for further research, consultation, experimentation, and discovery.
As many of you signed up for my newsletter when you downloaded one of my free social media guides, let’s start with what we might learn about audience motivation from social media analytics (and build from there in future issues!).
Four social media metrics for meaningful insight
I often find arts organisations are tracking lots of audience data and in particular, lots of digital or social media data.
The challenge comes in identifying how to use that data to inspire more impactful content or to build more effective relationships.
So I’ve created a simple guide to share four key social metrics I always look at with clients to provide meaningful insight about audience motivation.
How might social media deliver brilliantly on your audience ambition?
I’m launching a new Content Strategy Club bringing together ambitious arts professionals from a mix of cultural organisations.
The programme will include online sessions (a mix of training and idea generation with one another) held over a few months to collectively explore how we might enhance social media content and strategy to deliver brilliantly for audiences.
Find out more about the plans and let me know what you think.
Unlock your essential audience insight
Here are three ways I can help:
- A bespoke audience insight review uncovering essential insight to inform your strategy, campaigns, and content.
- Consultancy support to help you produce an audience (and / or digital audience) strategy driving long-term growth and impact.
- Bespoke online workshop/s to explore what you know and what you wonder about audiences and to spark new thinking and creative ideas within your team.
With thanks to Rambert for the images in the guide shared in this issue.
The idea for the guide emerged after running an online workshop with the brilliant team at Rambert last year exploring ideas for their Instagram Growth Strategy.
It’s Your Move
Take a look at Rambert’s Instagram content
Discover Rambert Plus videos, podcasts, playlists and online dance classes
Or visit their website
As this is a new newsletter I’ll be experimenting with content and format for a bit, so I’d really value your thoughts.
Hit reply and tell me what you think:
- Did the free guide spark new ideas for you?
- If you enjoyed this newsletter, please could you send me a reply with a sentence to describe why?
- What might you try or explore further?
- What do you think of the Content Strategy Club? Let me know any questions you might have. Share your thoughts on how this might develop or be improved to better meet your needs.
- What else would you like to know more about?