How does this strategy work? A ‘Short-to-long form’ strategy plans a journey of discovery for audiences through your content. You start with short, eye-catching content to grab peoples attention. Design …
Category: Digital strategy
Free bitesize training video: social media strategy
Social media content strategy - free training video for arts and cultural organisations. How might we create content our audiences can't resist?
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Capture audience attention
Many arts organisations are increasing the use of video on websites, via email, and on YouTube, Instagram, TikTok etc. Video can be a brilliant way to quickly show people how …
Creating content that matters
I hope you enjoyed the first Matter More newsletter exploring your Audience Ambition. Shaping a shared ambition across departments often sparks a renewed curiosity about audiences across the team. What might need …
40 creative social media prompts for arts and cultural organisations
A range of creative ideas to inspire your digital content
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Create meaningful social media content when you’re really short on time
Limited time is one of the biggest challenges I hear from people working in arts and cultural organisations wanting to grow an engaged digital audience. While there is no substitute …
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