Work with me to enhance or produce an impactful digital audience strategy.
Plan creative digital content, create effective strategies to get that content seen by more people, and explore how to develop active, engaged digital audiences.
‘We’ve been working with Julie over the last few months to develop a digital strategy and expand our online and onsite audiences.
It’s been a really dynamic process in doing a deep dive into data to assess our current position; working with the communications and wider programme team to test out how we might adapt content to appeal to different audience groups; and developing a strategy with actions that we can work towards.
New structures of gathering ideas and refining campaigns have been particularly helpful and having clarity on how creating content to appeal to different target audiences helps achieve our goals has widened internal conversations.
Elements are now being implemented into day-to-day planning and delivery, meaning that we can continue to develop this work independently.‘ [Moya Malekin, Deputy Director, Camden Art Centre]
Recent projects include:
- Consultancy to develop a Digital Audience Strategy for Camden Art Centre
- Consultancy, training and coaching to support the team at Artangel to create a Digital Audience Strategy
- Digital audience strategy training and coaching for the team at Tara Theatre
- Consultancy to develop a digital audience and brand strategy for the team at Graeae
- Instagram growth workshop for the audience team at Rambert
- Working with Museum für Kunst und Gewerbe, Hamburg on an audience development audit and website development brief in partnership with Sam Scott Wood
Let’s talk
If you’re interested in discussing how I might help you and your organisation to develop or enhance your digital audience strategy, please do get in touch
Image courtesy of BFI Film Hub