What’s your audience ambition?

Do you have an ambition for audiences that’s inspiring and motivating you and your colleagues?

Before you jump into the next big campaign, project, or event, give yourself permission to think big.

• What excites you about your work?
• What would great success look like for your audience strategy?
• What impact do you want to have for audiences?

Shaping a shared, exciting ambition for audience growth

can help energise and inspire you and your team.

Providing clear focus and direction to help you prioritise resources

and work together towards shared aspirations.

Want help creating or refreshing your Audience Ambition?

Gain access to suite of videos and simple toolkit to help you create (or enhance) an audience ambition.

Use the toolkit by yourself at the start of writing a strategy,

Use it with colleagues at the start of a campaign or season,

Or play the video within meetings, away days, or workshops to start a process of shaping an energising, shared ambition across the team.

[heading image via Canva]